Snap the Unlikely Hero of Advertising

The little guys often have better products.

This article is going to be more of a commentary on the state of Advertising and some of the changes taking place.

At the time of writing Snap ticker $SNAP is up 47% today.

Meta’s poor guidance and first-ever user decline has been contrasted with Snap’s improving guidance. While Facebook’s lost $237.6 billion in market share in a single day, Snap record…